Five Signs You Need Automated Marketing

Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.

From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:

You’re Overworked and Exhausted

You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you have lots of good leads, but their numbers (and your limited time) prevent you from following up with all of them.

You Use the Same Marketing Message With All of Your Leads

This is symptomatic of not having the time to properly segment your leads and personalize your communication with them accordingly. That is, you’re resorting to the mass marketing techniques of the past out of necessity.

You Do Too Much Repetitive Marketing Tasks

If most of your marketing work makes you feel like a robot and leaves you with too little time for planning and creative work, you need to turn the work over to automation software.

You’re Using Too Many Tools That Don’t Work Together

Perhaps you have tools for your different marketing tasks, but they don’t “talk” to each other. This requires you to take the output of one and manually input it into another tool. This in itself is time-consuming and prone to error because of all the manual data entry you’re doing. What you need instead is a single automated marketing software that performs all the tasks you do with your different tools.

Too Few Leads Are Converting

Because of your manual methods, you can’t keep up with, and properly nurture all of your leads. This causes too many to lose interest and move on.

If any of the above points sound familiar, consider using automated marketing and CRM software for your inbound marketing. It allows you to work on your business rather than in it. For more information on this, please contact us.


Keys to Be Successful in Business Marketing

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.

Keys to success in Business markets are:

1) Value creation & Customer satisfaction

Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.

2) Social media marketing

Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.

3) Mobile marketing

Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.

Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

4) Multimedia Content Marketing

Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.

5) Effective Personal selling & Executive Branding

Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.


Eight Must-Use Tips for Hospitality Marketing

The good news is that these days you don’t need to spend a lot of time or money marketing your hotels if you know what you’re doing. Some of the tips we offer are basic while others may take a bit of effort to implement. In both cases, you may see your hotel revenue increase if you put them to work for you at your hotel investment properties.

Tips for Hospitality Marketing

1. Professionalism – While cute or funny advertisements may seem like a good idea at the time, it’s important to remain professional in the eyes of the public at all times. This is a sure-fire way to win over hearts and minds when it comes to the hospitality industry.

2. Testimonials – Do you know the main reason most businesses – including hotels – don’t get positive testimonials from customers or guests? It’s simple – they don’t ask! That’s it, the big secret. To make them even better, try to get video testimonials from your guests.

3. Beyond a Basic About Us – Is there a story behind your hotel? Maybe a local story or celebrity who is connected to the hotel in some way? If so, share that information with the public. Make your hotel seem different than all the others, in a good way.

4. Solve Problems – Another big “secret” is using marketing to solve problems for guests. Give them a reason to see your hotel as a way to scratch an itch they might not have known they had before they saw your advertisement.

5. Have a Superior Website – Yes, everyone has a website these days. That’s why it’s important to go the extra mile and make sure yours is useful and optimized for search engines and conversions – there’s a huge difference between the two.

6. Short and Succinct – Bigger isn’t always better when you’re talking about marketing for the hospitality industry. Make your message catchy and easy to remember and share online. This can help a marketing campaign go viral.

7. Language Matters – Depending on where your hotel is located, you should pay close attention to the languages you use for your marketing efforts. This is especially important if you’re dealing with hotels in non-English speaking countries.

8. Geo Targeting – This type of marketing allows you to send a specific message to people in a certain geographical area. It’s a good idea to have separate ad campaigns for different areas. Laser targeting as many demographic points as possible is good.

Choose a Hotel Marketing Agency

If you decided that your hotel marketing campaign should be handled by professionals, we recommend you to choose the agency carefully. It is necessary for the company that will handle your marketing campaign to be situated in the country where your hotel is located. This guarantees the company’s knowledge and experience with regard of this specific market operations. It is also important for the company’s name to be connected to some major brand of hotel operators or property developers. Make sure that the company has perfect track record and more than one hotel in its portfolio.


Marketing Trends To Follow In 2017

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects. It allowed you to know and understand the actual demand of the customer so you can sell the right products and services in a right manner that fits their need. So, what’s your strategy to stand out in the market in the year of 2017? Don’t get surprised, 2017 is around the corner and you have to tighten your belts and make a plan from now so you can win the cut-throat competition of the market and achieve all such goals which you are not able to attain this year.

Content Remarketing: It simply stands for users who visited your website, but didn’t become a lead to bring them back to it. It bounced visitors into leads, increase brand recalls and effectiveness of SEO (Search Engine Optimization) and content marketing. Therefore, you must follow the content Remarketing trend in the year 2017 to achieve your target like a pro.

Mobile Website Ruling The World: Another thing you need to include in your 2017 marketing strategy is a mobile-friendly website. If you really want to rule the market and be in the each and every home so you have to switch to a mobile-friendly website. If you are not using mobile marketing to search new audience so you are actually losing all such opportunities which your competitors gain instead.

Video Marketing Is The Rising Star: Without any doubt, one good video can lead a massive social following because of people likely to watch a video instead of reading a page of text. It is an effective way of communication that allowed you to target a wider audience and therefore, you should include it in your marketing plan to win the ever-changing market competition.

Storm The World By The Power Of Social Media: Social Media Marketing is about communicating with a wider audience. It allowed you to win the market and boost your position over the World Wide Web and increase your reputation.


How to Do Marketing for Business – Marketing Revolution

From selling soap to birthing a baby, to getting connected to the dear departed, it’s all about technology! And one of the marvels of the internet is being able to influence the masses, to achieve those goals in a measurable way.

This, in effect, is digital marketing, a key, emerging, dynamic and continually evolving field. There are several ways to engage customers and let me attempt to unravel a wee bit of it, as we go along, without it sounding too tedious.

It’s a foregone conclusion in today’s world that, the net and the mobile platform is the stage on which any business must be seen, to survive the cut-throat competition and to outdo it. And every biggie out there has grabbed its share of the pie. So to quote companies like Amazon, Flipkart, e-bay, to name a few, is stating the obvious, that they have become and are giants, due to their continued enormous presence online through affiliate marketing and on other media like TV, newspaper, in the lives of customers.

The important factor to understand would be, that the lines between offline and online marketing are blurring rapidly. In as much, as it creates a world of opportunities, it also escalates the pressures to deliver when the budget allocated to digital marketing and advertising is high.

A quick survey of available data reveals that the budget that is allocated to digital marketing is on the upswing, (without quoting exact figures), compared to the previous years. Marketers are now geared to drive their businesses the digital way through websites, social media and advertising, especially on the mobile platform. Having a vibrant and an updated website, optimum visibility on social media like FB and Twitter, would create a continuous and meaningful dialogue with the preferred customer bases, even allowing them to, in fact, create the products and services, which they see as lending credibility to their own existence and an enhanced quality of their lives.

Cutting to brass-tacks, it means working hard, at understanding not only the techniques but also the rapidly changing technology. This can be handled by the in-house talent or it can be outsourced. A lot of companies invest in a person who takes on the role of handling this specialised task, as this is the fulcrum on which the entire business rests. eg., a chief marketing technologist. What adds teeth to these multipronged strategies is social analytics. Very simply, it is to analyse all sorts of data across different metrics which influence business, for eg. tracking the choices and preferences of what customers buy over a period of time, which helps the marketers plan their next moves.


Referral Marketing Is Income Producing Retirement

Find something you do better!

When the whole of your market is a copycat industry, you have to do it better, work it smarter, and be more effective at grabbing your audience. What can you do differently, and still be better?

Money Management 101 is a college class, and I can think of at least forty other marketers who use that same course as a first step to Financial Freedom – another main frame keyword option. So what can you do if those are your targeted keywords? Use them better!

Add long-tail connections Money Management 101 for Seniors, or Financial Freedom 2 years from retirement? You think that might get someone’s attention? If not, they won’t be part of your buying market anyways. How do you define your buying client?

Or better yet, is the buying client YOUR client?

In her defense, she’s got this niche covered. In my defense, she’s covered it for a long time and hasn’t focused on a single topic. Helping her find a specific targeted audience has been nearly impossible, until we started focusing on ‘selling programs’ and that’s the clincher. She needs people who drive people. She pays referrers well, but she needs them to refer bigger buyers. That’s her goal, and since it’s her goal, I wrote it down and made it my goal. Helping my clients achieve their better goals makes since, and my effort can benefit both of us – in a million ways.

How could you better market your business with referrers?

  • Set up a specific niche for referrers.
  • Guide a select group of marketers to your referrer niche.
  • Build an actively growing tribe of referrers with email marketing.
  • Did I say BUILD A LIST?
  • Bring on new referrers regularly for new markets.
  • Grow your dream with new action every day.

These are just the basics of how you can grow your marketing options with referral marketers. Can you think of more?

Offer Solutions – Make sure your proposals include dynamic solutions for your specific niche paradigm. Don’t overlook anyone in your niche, but narrow it down and grab your specific audience out of a smaller dynamic group, so they can focus on success for your business.

Answer Questions – Everyone has the questions, but if you’re the only one offering quantifiable answers to those questions, you’ll get the business. Don’t be sloppy about this, do it every day. Stay out there and stay focused.

Ultimately – don’t lose sight of your goal. You know you’re in it to help other people and make a profit. If what you’re doing isn’t making you money, you probably aren’t helping a single soul. Fix that!


Think Outside the Marketing Box: 10 Quick, New Ideas for 2017

The holidays are upon us again. It’s the time of year for good cheer and some creative marketing ideas to end your year right.

If you’ve been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business:

  1. Create a personalized calendar to gift your clients. You can include inspirational quotes or advice for each month. Staying in front of them will solidify your brand in their minds for years and years to come.
  2. Give your customers a small gift of appreciation, like a customized sticky screen cleaner or promo handout. If you happen to give something that is useful and is well made, your customers won’t just thank you, they will be more interested in giving you referrals to other potential clients.
  3. Offer gift cards to give customers more flexibility for gifts. Be sure to place them near your checkout to encourage impulse buys. Starbucks or Amazon gift cards tend to be consistently well received.
  4. Take clients to a more personal lunch or brunch instead of throwing a larger, impersonal holiday party. Focus on having a good time and building rapport through not talking about business. They will take the gesture and thank you by becoming your biggest cheerleader.
  5. Host a day with Santa at your business where you provide free photos with the jolly old man. If your target market has kids, this will be a huge hit.
  6. Give holiday shoppers a free shoulder massage by hiring a masseuse for a few hours.
  7. Partner with other local businesses to give a package of coupons in each shopping bag. This is also a way to encourage sharing business ideas with your neighbors or setting up referral incentives with them.
  8. Sponsor a local event. This time of year many run clubs and other organizations hold holiday runs or New Year’s Day resolution runs or other events. Pick one you enjoy and sponsor it to get your name out.
  9. Pair with a local charity. Schedule an event where you and your staff volunteer with the organization. Offer discounts to your customers who volunteer their time with the same organization.
  10. Hold a customer appreciation sale during hours when you are normally closed to show your customers how much you appreciate their loyalty. Create a special invitation and think about giving them door prizes and small gifts for patronizing your business.

Developing Your Business-To-Consumer Marketing Strategy

No two marketing strategies can be exactly alike when you are marketing to the consumer because no two buyers are exactly the same. Understanding the various challenges of perfecting your pitch to the right buyers at the right time is vital. Giveaway products, like a custom branded microfiber phone cleaner or usb phone chargers, can help you get your message in front of those individuals with the buying power. Not only that, these handouts have the added benefit of hyper branding potential clients by enabling them to see your logo over and over while they take advantage of using a great promo product handout.

Elements of Your Marketing Strategy
When you begin developing your overall marketing strategy, you have to take the big picture approach and consider all relevant factors, such as:

  • Knowing your target audience
  • Cultivating brand awareness
  • Building brand loyalty

How much time and attention you give to each of these elements will directly affect how successful your campaign is. Be where your audience is to see the greatest impact for your marketing dollars. For example, if your market consists of savvy online users, then advertise online utilizing something like pay per click ads on websites where your ideal clients hang out. Game companies caught on to this and started hanging out on Reddit, an online forum and general hodge podge of world news, funny memes, and cat videos. The point is, game companies saw their demographic hanging out online and started reaching out to the demographic, asking them what they wanted to see in upcoming game development. If you can engage with your target market, getting in front of them, you’ve already started to win business.

Considerations for the Consumer Market
Sometimes it can seem like consumers are a fickle lot. They make seemingly instantaneous buying decisions. It can be tough to gauge what they are basing their purchase decisions on. When making your marketing plan consider:

  • the short buying cycle, catch those impulse buys
  • the importance of trusting your brand
  • the customer service you provide to support your products or services
  • the number of touch points you have with each potential customer

5 Fall Marketing Tips to Make Your Customers Fall for Your Brand

The season is changing and so can your marketing strategies. Don’t roll through the fall without trying a new spin on your campaign. Try one of these marketing tips to make your autumn marketing feel as fresh as pumpkin pie!

  1. Football season is here. America’s favorite game is back. How can you tie your marketing into the tailgating season? Offer drink specials for game time. Offer discounts for wearing team colors on game day. Sponsor local teams.
  2. That wonderful Beer Drinking Fest in the fall is around the corner. The festivities aren’t just about the beer. It can be a fun, family-centered celebration. Can you sponsor a booth at the local Beer fair?
  3. Spooky promotions. Boo is right around the corner. Kids and adults alike enjoy a little fall fright. Join with other local businesses to provide a safe trick-or-treating environment for kids.
  4. Thanksgiving themes. What are you thankful for? Let your customers know how much you appreciate them and ask them to spread the sentiment. Volunteer at a local food bank or sponsor a charity fun run for Thanksgiving.
  5. Winter is coming. It’s not just a Game of Thrones threat. Winter will be here before you know it. As you move through fall promotions, keep an eye out for how you can get involved with your community in the winter and start increasing your brand awareness. Sponsor a toy drive for the holidays or gather together with other local businesses for a holiday cookie bake-off.

Whatever your passions and interests are, it is likely that your customers share them. Get out of your usual marketing rut and explore some new ideas. You may just find yourself having fun with your brand promotion.

Also, if you happen to find this article not in the fall, but some other season in the year, you can take this idea and customize it towards what’s season specific.

Winter: holiday giveaways, holiday specials where you offer discounted services, thanksgiving charity donations with every order, sleigh ride giveaways, or cozy hot chocolate sample packs.

Spring: Car detailing giveaways, flower seed sample packs, baseball ticket giveaways

Summer: sun tan lotion handouts, water bottles, customized towels, koozies!

It doesn’t matter which season you are currently in, as long as your handouts and marketing initiatives are thought out and topical. Leverage the vast social norms that are usually on a good portion of the population’s minds, allowing you to build instant rapport. Happy marketing and advertising!


Do Free Gifts Really Help My Marketing Plan?

Unequivocally – yes! Free sells!

It may be counter intuitive to think giving something away for free will entice someone to then pay for your services or products, but that is exactly what happens. It’s called a ‘lost leader’ technique that businesses have been taking advantage of for decades. The principle is that you provide a ‘lost leader’ in the form of a free service, coupon for something free, or handout, which costs your business some money up front to earn the business of a consumer. If your lifetime client value is, say, over a thousand dollars, then it would make perfect sense to give away something free at a fraction of the cost to get them in the door.

If you aren’t currently incorporating free gift strategies into your overall marketing plan, then you are missing the boat on increased exposure and recognition for your brand building.

Why Free Gifts Work So Well
Generosity is attention getting. In this modern world where nothing seems free, people take notice when you give something away. And one of the main points of your marketing efforts should be getting people to take notice.

A free gift has the potential to:

  • Raise the visibility of your product or service.
  • Create brand recognition.
  • Stimulate positive association with your brand.
  • Get your business talked about.

All of those will ultimately lead back to more business for you.

With the right free gift in hand, your potential customers will remember you long after your first touch point and keep your contact information handy when they are ready to make the buying decision about your product or services.

Another tactic is to hand out something that is extremely useful, that of course has your logo on it. This will ensure that the droves of people that walked by your trade show booth or took a branded bookmark while leaving your store, will use the product and keep your brand firmly in their minds. This form of hyper branding works because it amplifies the ‘touches’ that clients need to remember you when it counts.

Promotional product giveaways, with your logo customized on the side of the product, is an absolute huge industry. It is popular for very good reason. Companies small and large alike have utilized promo products to get in touch and stay on the minds of their target markets. Make sure to get those promo product samples and designs from a company before you finalize the order to ensure you like the direction and quality of the product.

Pristine Screens customized promotional products are:

– Made from high quality microfiber materials.
– Washable and reusable up to hundreds or thousands of times.
– Available in a variety of packaging choices.
– Convenient and easy to use with every brand of smartphone or tablet.