6
Feb

Eight Must-Use Tips for Hospitality Marketing

The good news is that these days you don’t need to spend a lot of time or money marketing your hotels if you know what you’re doing. Some of the tips we offer are basic while others may take a bit of effort to implement. In both cases, you may see your hotel revenue increase if you put them to work for you at your hotel investment properties.

Tips for Hospitality Marketing

1. Professionalism – While cute or funny advertisements may seem like a good idea at the time, it’s important to remain professional in the eyes of the public at all times. This is a sure-fire way to win over hearts and minds when it comes to the hospitality industry.

2. Testimonials – Do you know the main reason most businesses – including hotels – don’t get positive testimonials from customers or guests? It’s simple – they don’t ask! That’s it, the big secret. To make them even better, try to get video testimonials from your guests.

3. Beyond a Basic About Us – Is there a story behind your hotel? Maybe a local story or celebrity who is connected to the hotel in some way? If so, share that information with the public. Make your hotel seem different than all the others, in a good way.

4. Solve Problems – Another big “secret” is using marketing to solve problems for guests. Give them a reason to see your hotel as a way to scratch an itch they might not have known they had before they saw your advertisement.

5. Have a Superior Website – Yes, everyone has a website these days. That’s why it’s important to go the extra mile and make sure yours is useful and optimized for search engines and conversions – there’s a huge difference between the two.

6. Short and Succinct – Bigger isn’t always better when you’re talking about marketing for the hospitality industry. Make your message catchy and easy to remember and share online. This can help a marketing campaign go viral.

7. Language Matters – Depending on where your hotel is located, you should pay close attention to the languages you use for your marketing efforts. This is especially important if you’re dealing with hotels in non-English speaking countries.

8. Geo Targeting – This type of marketing allows you to send a specific message to people in a certain geographical area. It’s a good idea to have separate ad campaigns for different areas. Laser targeting as many demographic points as possible is good.

Choose a Hotel Marketing Agency

If you decided that your hotel marketing campaign should be handled by professionals, we recommend you to choose the agency carefully. It is necessary for the company that will handle your marketing campaign to be situated in the country where your hotel is located. This guarantees the company’s knowledge and experience with regard of this specific market operations. It is also important for the company’s name to be connected to some major brand of hotel operators or property developers. Make sure that the company has perfect track record and more than one hotel in its portfolio.

6
Feb

Marketing Trends To Follow In 2017

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects. It allowed you to know and understand the actual demand of the customer so you can sell the right products and services in a right manner that fits their need. So, what’s your strategy to stand out in the market in the year of 2017? Don’t get surprised, 2017 is around the corner and you have to tighten your belts and make a plan from now so you can win the cut-throat competition of the market and achieve all such goals which you are not able to attain this year.

Content Remarketing: It simply stands for users who visited your website, but didn’t become a lead to bring them back to it. It bounced visitors into leads, increase brand recalls and effectiveness of SEO (Search Engine Optimization) and content marketing. Therefore, you must follow the content Remarketing trend in the year 2017 to achieve your target like a pro.

Mobile Website Ruling The World: Another thing you need to include in your 2017 marketing strategy is a mobile-friendly website. If you really want to rule the market and be in the each and every home so you have to switch to a mobile-friendly website. If you are not using mobile marketing to search new audience so you are actually losing all such opportunities which your competitors gain instead.

Video Marketing Is The Rising Star: Without any doubt, one good video can lead a massive social following because of people likely to watch a video instead of reading a page of text. It is an effective way of communication that allowed you to target a wider audience and therefore, you should include it in your marketing plan to win the ever-changing market competition.

Storm The World By The Power Of Social Media: Social Media Marketing is about communicating with a wider audience. It allowed you to win the market and boost your position over the World Wide Web and increase your reputation.

6
Feb

How to Do Marketing for Business – Marketing Revolution

From selling soap to birthing a baby, to getting connected to the dear departed, it’s all about technology! And one of the marvels of the internet is being able to influence the masses, to achieve those goals in a measurable way.

This, in effect, is digital marketing, a key, emerging, dynamic and continually evolving field. There are several ways to engage customers and let me attempt to unravel a wee bit of it, as we go along, without it sounding too tedious.

It’s a foregone conclusion in today’s world that, the net and the mobile platform is the stage on which any business must be seen, to survive the cut-throat competition and to outdo it. And every biggie out there has grabbed its share of the pie. So to quote companies like Amazon, Flipkart, e-bay, to name a few, is stating the obvious, that they have become and are giants, due to their continued enormous presence online through affiliate marketing and on other media like TV, newspaper, in the lives of customers.

The important factor to understand would be, that the lines between offline and online marketing are blurring rapidly. In as much, as it creates a world of opportunities, it also escalates the pressures to deliver when the budget allocated to digital marketing and advertising is high.

A quick survey of available data reveals that the budget that is allocated to digital marketing is on the upswing, (without quoting exact figures), compared to the previous years. Marketers are now geared to drive their businesses the digital way through websites, social media and advertising, especially on the mobile platform. Having a vibrant and an updated website, optimum visibility on social media like FB and Twitter, would create a continuous and meaningful dialogue with the preferred customer bases, even allowing them to, in fact, create the products and services, which they see as lending credibility to their own existence and an enhanced quality of their lives.

Cutting to brass-tacks, it means working hard, at understanding not only the techniques but also the rapidly changing technology. This can be handled by the in-house talent or it can be outsourced. A lot of companies invest in a person who takes on the role of handling this specialised task, as this is the fulcrum on which the entire business rests. eg., a chief marketing technologist. What adds teeth to these multipronged strategies is social analytics. Very simply, it is to analyse all sorts of data across different metrics which influence business, for eg. tracking the choices and preferences of what customers buy over a period of time, which helps the marketers plan their next moves.

6
Feb

Referral Marketing Is Income Producing Retirement

Find something you do better!

When the whole of your market is a copycat industry, you have to do it better, work it smarter, and be more effective at grabbing your audience. What can you do differently, and still be better?

Money Management 101 is a college class, and I can think of at least forty other marketers who use that same course as a first step to Financial Freedom – another main frame keyword option. So what can you do if those are your targeted keywords? Use them better!

Add long-tail connections Money Management 101 for Seniors, or Financial Freedom 2 years from retirement? You think that might get someone’s attention? If not, they won’t be part of your buying market anyways. How do you define your buying client?

Or better yet, is the buying client YOUR client?

In her defense, she’s got this niche covered. In my defense, she’s covered it for a long time and hasn’t focused on a single topic. Helping her find a specific targeted audience has been nearly impossible, until we started focusing on ‘selling programs’ and that’s the clincher. She needs people who drive people. She pays referrers well, but she needs them to refer bigger buyers. That’s her goal, and since it’s her goal, I wrote it down and made it my goal. Helping my clients achieve their better goals makes since, and my effort can benefit both of us – in a million ways.

How could you better market your business with referrers?

  • Set up a specific niche for referrers.
  • Guide a select group of marketers to your referrer niche.
  • Build an actively growing tribe of referrers with email marketing.
  • Did I say BUILD A LIST?
  • Bring on new referrers regularly for new markets.
  • Grow your dream with new action every day.

These are just the basics of how you can grow your marketing options with referral marketers. Can you think of more?

Offer Solutions – Make sure your proposals include dynamic solutions for your specific niche paradigm. Don’t overlook anyone in your niche, but narrow it down and grab your specific audience out of a smaller dynamic group, so they can focus on success for your business.

Answer Questions – Everyone has the questions, but if you’re the only one offering quantifiable answers to those questions, you’ll get the business. Don’t be sloppy about this, do it every day. Stay out there and stay focused.

Ultimately – don’t lose sight of your goal. You know you’re in it to help other people and make a profit. If what you’re doing isn’t making you money, you probably aren’t helping a single soul. Fix that!

6
Feb

Think Outside the Marketing Box: 10 Quick, New Ideas for 2017

The holidays are upon us again. It’s the time of year for good cheer and some creative marketing ideas to end your year right.

If you’ve been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business:

  1. Create a personalized calendar to gift your clients. You can include inspirational quotes or advice for each month. Staying in front of them will solidify your brand in their minds for years and years to come.
  2. Give your customers a small gift of appreciation, like a customized sticky screen cleaner or promo handout. If you happen to give something that is useful and is well made, your customers won’t just thank you, they will be more interested in giving you referrals to other potential clients.
  3. Offer gift cards to give customers more flexibility for gifts. Be sure to place them near your checkout to encourage impulse buys. Starbucks or Amazon gift cards tend to be consistently well received.
  4. Take clients to a more personal lunch or brunch instead of throwing a larger, impersonal holiday party. Focus on having a good time and building rapport through not talking about business. They will take the gesture and thank you by becoming your biggest cheerleader.
  5. Host a day with Santa at your business where you provide free photos with the jolly old man. If your target market has kids, this will be a huge hit.
  6. Give holiday shoppers a free shoulder massage by hiring a masseuse for a few hours.
  7. Partner with other local businesses to give a package of coupons in each shopping bag. This is also a way to encourage sharing business ideas with your neighbors or setting up referral incentives with them.
  8. Sponsor a local event. This time of year many run clubs and other organizations hold holiday runs or New Year’s Day resolution runs or other events. Pick one you enjoy and sponsor it to get your name out.
  9. Pair with a local charity. Schedule an event where you and your staff volunteer with the organization. Offer discounts to your customers who volunteer their time with the same organization.
  10. Hold a customer appreciation sale during hours when you are normally closed to show your customers how much you appreciate their loyalty. Create a special invitation and think about giving them door prizes and small gifts for patronizing your business.
6
Feb

Developing Your Business-To-Consumer Marketing Strategy

No two marketing strategies can be exactly alike when you are marketing to the consumer because no two buyers are exactly the same. Understanding the various challenges of perfecting your pitch to the right buyers at the right time is vital. Giveaway products, like a custom branded microfiber phone cleaner or usb phone chargers, can help you get your message in front of those individuals with the buying power. Not only that, these handouts have the added benefit of hyper branding potential clients by enabling them to see your logo over and over while they take advantage of using a great promo product handout.

Elements of Your Marketing Strategy
When you begin developing your overall marketing strategy, you have to take the big picture approach and consider all relevant factors, such as:

  • Knowing your target audience
  • Cultivating brand awareness
  • Building brand loyalty

How much time and attention you give to each of these elements will directly affect how successful your campaign is. Be where your audience is to see the greatest impact for your marketing dollars. For example, if your market consists of savvy online users, then advertise online utilizing something like pay per click ads on websites where your ideal clients hang out. Game companies caught on to this and started hanging out on Reddit, an online forum and general hodge podge of world news, funny memes, and cat videos. The point is, game companies saw their demographic hanging out online and started reaching out to the demographic, asking them what they wanted to see in upcoming game development. If you can engage with your target market, getting in front of them, you’ve already started to win business.

Considerations for the Consumer Market
Sometimes it can seem like consumers are a fickle lot. They make seemingly instantaneous buying decisions. It can be tough to gauge what they are basing their purchase decisions on. When making your marketing plan consider:

  • the short buying cycle, catch those impulse buys
  • the importance of trusting your brand
  • the customer service you provide to support your products or services
  • the number of touch points you have with each potential customer
6
Feb

5 Fall Marketing Tips to Make Your Customers Fall for Your Brand

The season is changing and so can your marketing strategies. Don’t roll through the fall without trying a new spin on your campaign. Try one of these marketing tips to make your autumn marketing feel as fresh as pumpkin pie!

  1. Football season is here. America’s favorite game is back. How can you tie your marketing into the tailgating season? Offer drink specials for game time. Offer discounts for wearing team colors on game day. Sponsor local teams.
  2. That wonderful Beer Drinking Fest in the fall is around the corner. The festivities aren’t just about the beer. It can be a fun, family-centered celebration. Can you sponsor a booth at the local Beer fair?
  3. Spooky promotions. Boo is right around the corner. Kids and adults alike enjoy a little fall fright. Join with other local businesses to provide a safe trick-or-treating environment for kids.
  4. Thanksgiving themes. What are you thankful for? Let your customers know how much you appreciate them and ask them to spread the sentiment. Volunteer at a local food bank or sponsor a charity fun run for Thanksgiving.
  5. Winter is coming. It’s not just a Game of Thrones threat. Winter will be here before you know it. As you move through fall promotions, keep an eye out for how you can get involved with your community in the winter and start increasing your brand awareness. Sponsor a toy drive for the holidays or gather together with other local businesses for a holiday cookie bake-off.

Whatever your passions and interests are, it is likely that your customers share them. Get out of your usual marketing rut and explore some new ideas. You may just find yourself having fun with your brand promotion.

Also, if you happen to find this article not in the fall, but some other season in the year, you can take this idea and customize it towards what’s season specific.

Winter: holiday giveaways, holiday specials where you offer discounted services, thanksgiving charity donations with every order, sleigh ride giveaways, or cozy hot chocolate sample packs.

Spring: Car detailing giveaways, flower seed sample packs, baseball ticket giveaways

Summer: sun tan lotion handouts, water bottles, customized towels, koozies!

It doesn’t matter which season you are currently in, as long as your handouts and marketing initiatives are thought out and topical. Leverage the vast social norms that are usually on a good portion of the population’s minds, allowing you to build instant rapport. Happy marketing and advertising!

6
Feb

Do Free Gifts Really Help My Marketing Plan?

Unequivocally – yes! Free sells!

It may be counter intuitive to think giving something away for free will entice someone to then pay for your services or products, but that is exactly what happens. It’s called a ‘lost leader’ technique that businesses have been taking advantage of for decades. The principle is that you provide a ‘lost leader’ in the form of a free service, coupon for something free, or handout, which costs your business some money up front to earn the business of a consumer. If your lifetime client value is, say, over a thousand dollars, then it would make perfect sense to give away something free at a fraction of the cost to get them in the door.

If you aren’t currently incorporating free gift strategies into your overall marketing plan, then you are missing the boat on increased exposure and recognition for your brand building.

Why Free Gifts Work So Well
Generosity is attention getting. In this modern world where nothing seems free, people take notice when you give something away. And one of the main points of your marketing efforts should be getting people to take notice.

A free gift has the potential to:

  • Raise the visibility of your product or service.
  • Create brand recognition.
  • Stimulate positive association with your brand.
  • Get your business talked about.

All of those will ultimately lead back to more business for you.

With the right free gift in hand, your potential customers will remember you long after your first touch point and keep your contact information handy when they are ready to make the buying decision about your product or services.

Another tactic is to hand out something that is extremely useful, that of course has your logo on it. This will ensure that the droves of people that walked by your trade show booth or took a branded bookmark while leaving your store, will use the product and keep your brand firmly in their minds. This form of hyper branding works because it amplifies the ‘touches’ that clients need to remember you when it counts.

Promotional product giveaways, with your logo customized on the side of the product, is an absolute huge industry. It is popular for very good reason. Companies small and large alike have utilized promo products to get in touch and stay on the minds of their target markets. Make sure to get those promo product samples and designs from a company before you finalize the order to ensure you like the direction and quality of the product.

Pristine Screens customized promotional products are:

– Made from high quality microfiber materials.
– Washable and reusable up to hundreds or thousands of times.
– Available in a variety of packaging choices.
– Convenient and easy to use with every brand of smartphone or tablet.

6
Feb

MARKETING POST MORTEM: The Engagement Crisis and the Search for Empathy

2016 was a year of crisis in Marketing. We put a record number of things ‘out there’ in the form of posts and tweets, ads and articles, banners and blogs. We used the best headlines and some of the most intriguing visuals we could find. So why didn’t we “engage” more? Why didn’t more consumers participate in our brand? Why didn’t our content translate into leads?

Well, apparently ‘the news’ was not the only thing that was “fake” last year. Marketing content also took a turn toward the fallacious. How many misleading claims can you pack into a tinyURL? How much ‘Sponsored Content’ has to fill the bottom of a page before you question everything you read above it? How much ‘Native Advertising’ does it take for an online publication to lose its credibility?

“But Wait There’s More” seemed a bit less dastardly when we could hash it out with a human being on the other end of the phone line. But when we fall for digital bait, we clamp down on a cyber hook that tethers us to every retargeting ad in our waterway. The truth is marketing has become more about luring and catching than about informing and educating. We seem more focused on data logging than customer interaction. We seem more passionate about Business Intelligence than intelligent business.

Just a few years back a Marketing professional could tell you all about their customer — not necessarily the blogs they read or the searches they keyed but what they wanted and needed. They could not only tell you where they lived but how they lived. So where has John Smith gone? Has he been reduced to the prevailing smiling emoticon? Is he a bounce rate on an interactive dashboard? Is he the top of a blue chart, the bottom of a red graph, or the far reaches of an orange heat map? Is he the negative correlation of a scatter plot?

Yes, automation as gotten the best of us, but it is actually far deeper than that. We have lost our empathy. Empathy is that innate ability that marketers have always had that helps them understand the motivation of others. It is that ‘fellow feeling,’ the kinship of circumstance and the mutuality of existence that those who sell for a living have understood for generations. It is the heart of a prospect.

While we operate on the World Wide Web, the reader is not a form of prey to be chased into some sticky trap. While we may auto-schedule our electronic outreach, the recipient is by no means programmed or required to read a single headline. While algorithms may sequence online search preferences, the end-user is not an automaton with fully quantifiable behavior. In a world where everything is predictive — John Smith is refreshingly random.

In order to relate to him, we must still prove that we know him and care about him. In short, our marketing campaigns must have purpose. Without it, they are the driverless cars of the internet. Our content must reflect those truths that matter to our reader. We must be correspondents, columnists and human reporters. We must be journalists — Murrow or Cronkite sitting at a ‘hot mic’ under bright lights telling the world’s stories in plain speak.

There’s no doubt that technology has transformed marketing into an analytic discipline of ratios, metrics and modeling but for the moment – and perhaps just a moment — the reader has been unchanged. We must still enchant them. We must still captivate them. We must still appeal to them via the primal whispers of core experience. We must tell good stories.

All those years ago Edward R. Murrow perhaps said it best, “The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”

6
Feb

Marketing Strategies That Work

When setting up a business, it is every owner’s wish that it grows and prospers bringing good and happy returns. However, failure to do research on how to go about your business in order to make it successful and keeping losses at bay can be very costly. There are of course elements of business that determine how successful it is some of which are beyond human control.

For the success of a business, it is important for every owner to come up with a marketing strategy to make sure that people are aware that it indeed does exist. By people getting aware that there is a business dealing with certain products and services, it will be easier for them to get to you and bring you business.

It is helpful to remember that there are competitors who would do anything to get more customers and therefore the strategy of choice should have the ability to attract and maintain customers without incurring losses. The aim of any marketing strategy is to bring profits, fulfill customer needs and achieve enough success to make it grow however the market looks. The strategy one comes up with should involve a product portfolio taking into account the competitive market around.

For this reason, a marketing research is essential whereby you are able to analyze the available opportunities, consumer opportunities and the distribution. By understanding and analyzing the market you will manage to come up with a marketing strategy that is unique and which will work to your advantage. By ensuring that you know consumer behaviors, you will be able to come up with a strategy that will make them come. You should however make sure that the path you finally take does not lead you to lose.

One factor that can spoil your marketing strategy is your business location. It is important to ensure that you are setting up your business in a place where people can easily access. If not, ensure that the kind of products and services you are offering are good enough to make customers come all the way to where you are. You can choose to do marketing by using sales people, posters and even the media.

If you are not too sure about what marketing strategy you should use, have someone plan it for you. Your business success will largely depend on your strategic marketing skills so give it your best.